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The Backstretch Blog: Being Miss Coors Light

By Heather Williams, Eyewitness Sports, hwilliams@kwch.com
Published On: Oct 29 2013 11:52:37 PM CDT
Updated On: Oct 30 2013 10:11:10 AM CDT

You know you've sat there and wondered. You see her smiling in photos next to drivers after they win the pole award and you wonder, what is really going on behind the firesuit? What is it really like to be Miss Coors Light?

"It really is the greatest job, I always say that," said Rachel Rupert, who is also known as Miss Coors Light. "I'm having a blast, I've been doing this for three years and I've been able to go to every single race for three years."

Rupert may just look like a model smiling in a firesuit to most, but she actually is a lot more than that. For starters, she really is a NASCAR fan.

"I started going to races with my dad when I was a little girl," said the Charleston North Carolina native. "I went to my first race at Bristol when I was seven and I was hooked."

Her knowledge of motorsports comes in handy these days, since her job is about more than just posing for photos. She does driver interviews and spends a lot of time promoting the sport and of course her sponsor, which in itself has some perks.

"I do get to drink Coors Light and have so much fun," said Rupert.

But her favorite part of the weekend, is probably something most fans don't even know goes on.

"Each week, I'm lucky enough I get to do a program called troops at the track," said Rupert. "NASCAR is generous enough to bring troops from the local markets to the track every weekend and we get to host them and hang out. One of the things that I do is bring them over to out Coors Light Motor Coach and they get to watch the race with me."

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