Tarik Black came off the bench to score 17 points, Joel Embiid also had 17 and No. 18 Kansas bludgeoned Georgetown 86-64 on Saturday in the Hoyas' first visit to Allen Fieldhouse.
Andrew Wiggins added 12 points and Naadir Tharpe had 10 for the Jayhawks (8-3), who proved once more why the Phog is such a hostile venue. Kansas pushed its non-conference home winning streak to 67 games by pounding one of the nation's premier programs.
The Hoyas (7-3) tried to use the kind of muscle that has suited them so well in the rough-and-tumble Big East, but all they did was get into debilitating foul trouble.
Markel Starks scored 19 points and D'Vauntes Smith-Rivera had 12 to lead the Hoyas, but they were forced to carry the burden almost entirely by themselves. Bruising big man Josh Smith, who had been averaging 14.1 points, scored just five before fouling out.
Moses Ayegba and Nate Lubick also fouled out as Kansas asserted its dominance in the post.
The game was so physical that Jayhawks forward Perry Ellis left early in the second half after taking an elbow to the back of his head. Ellis tried to stay in the game but missed a free throw so badly that he took himself out. He never returned from the locker room.
Just as every other team has done this season, Georgetown tried to combat the Jayhawks' length and athleticism by employing a zone defense in the first half. The only problem was the Hoyas were so mired in foul trouble that they didn't have anybody to occupy the inside.
Black, who began the season as a starter, took advantage by piling up 10 points - six on free throws - in just 8 minutes. Embiid also had nine first-half points.
Kansas built its 44-34 lead thanks in part to a 14-3 run fueled by its defense. Georgetown at one point went more than 10½ minutes without a field goal, missing five straight attempts, turning the ball over and even getting hit with a shot-clock violation.
Ayegba and Lubick had three fouls each by halftime, and three other players who spent time guarding the paint had picked up two fouls. That included Smith, who picked up his third in the opening minute of the second half and had to spend long stretches on the bench.
Embiid and Black took advantage of his absence.
When the Jayhawks' two post players weren't scoring on an array of layups and dunks, they were getting hacked. Embiid wound up 9 of 12 from the free throw line, while Black was 7 of 9.
Georgetown tried to get back into the game midway through the second half, trimming its deficit to 59-47 on Jabil Trawick's basket. But frustration boiled over for the Hoyas when Trawick clobbered Wiggins on the way to the basket, and the teams nearly came to blows.
Wiggins responded by knocking down a 3-pointer in Trawick's face from the wing, and in a matter of minutes, the Jayhawks had built a comfortable lead. Embiid put an exclamation mark on it when he followed up a miss by Wiggins with a thunderous jam that left the entire goal shaking.