New tourism campaign focuses on KS outdoors
Updated On: Apr 09 2014 06:23:22 PM CDT
When you think of Kansas you may think of fields of sunflowers, sunsets and rolling hills. But what about the Eastern Wooded Hills, Northern Kansas Wine Trail or Amelia Earhart Birthplace Museum.
Those are just a few of the names of attractions the Kansas Department of Wildlife, Parks and Tourism Department wants you to know about. Not only know, but visit.
"There's a lot to see and do here," said Richard Smalley, marketing manager for the tourism division. "A lot of Kansans say, 'well it's going to be there forever, I'll go see it sometime.' We want them to go see it now."
April 9th, Governor Brownback and the KDWPT launched the state's 2014 marketing campaign called "There's No Place Like Kansas". The event took place at Exploration Place in Wichita.
"We have a special place here," said Governor Brownback. "We need to get people out into it. We're going to push an eco-tourism angle, the great outdoors of the state."
Not only are they marketing Kansas to other states, the team is also working to get those who live in Kansas to get out an explore.
"For so long we've looked at ourselves and not thought that there was very much to see or do," said the governor. "There's a lot for us to see and do. So let's get out and do this activity, whether biking or hiking, outdoor activity like hunting and fishing."
Also part of the unveil, is the partnership with Clearwater native Logan Mize, a Nashville recording artist who has been named a Kansas Tourism Brand Ambassador. His song "Sunflowers" will be featured in television and digital ads about Kansas tourism.
According to the Department of Wildlife, Parks and Tourism, Kansas tourism has an $8 billion impact and is the third largest private sector in Kansas. (Behind healthcare and retail)
The television spots showcase some well known Kansas spots like the Wichita skyline and the Flint Hills, but also some less known tourist attractions.